When should you use banner ads (display) instead of pay per click? The answer is determined by your agenda. If you wish to promote awareness for an event or product/service that has a long sales cycle, then display is the way to go. Display advertising target folks that are mid-range in the buying cycle. PPC is at the decision end of the buying cycle. Pay-Per-Click is great for quick sales turns, highly sought items and services, etc. The true power lies in the combination of the two. With display you generate ads to folks while they surf, which is 42+ % of on-line activity. Search represents about 7% of on-line activity. Combine the two and you reach people at almost half of all on-line activity. You also create awareness with display and then capture the lead with search. A great combination for any business. Learn more at www.wsipowerfulwebresults.com or call 800-557-9706.