You see something often enough, it becomes easy to overlook. Think about the many places you routinely pass, or the internet messages you see on every page… eventually you hardly notice them any more. Having your landing page ignored because you don’t ever change, or improve it can be killing your business. Too much distraction could prevent an order. Taking advice from an Atlanta Web Design Firm can mean the difference between blending in with the crowd, or drawing the attention, and conversions you deserve.
Let others do the selling
First, think about what makes people want to act? These days, people rely a lot on opinion. Make positive opinion a noticeable part of your page. Placing reviews and testimonials in plain view can be a big influence. Searchengineland says to make sure to highlight one or two testimonials for specific products or services, and couple that with one that echos your company’s core values propositions.
Remove the clutter
We all like things short and sweet. It can be hard to choose what stays and what goes, but eliminating some clutter from your page can increase the likelihood of conversions. Use a fresh eye to determine what is needed, and what really isn’t. Try writing with bullet points to reduce the number of words on a page. Is there anything that can be saved for showing after they order, or buy? Keep just what is likely to influence a purchase or to provide essential company information.
Be more subtle
Movies and television like to stereotype… one of the more popular is the obnoxious used – car salesman. While things may have toned down a bit in reality, you can count on these folks being portrayed as driving the hard-sell. Buyers sometimes cave, but most are turned off. Everyone knows you are trying to sell something, just don’t be so obvious. Don’t try to get the sale, gather every last bit of information from the customer and then finish them off with nothing more after the sale. Request necessary information on the point of sale page, then try asking for more afterward on a “thank you” page. You can even offer a form for them to fill out later.
Get creative with the basics
“Order Now”… not so original. Make it fun and let your word choices convey a little personality. Keep in mind you want the personality to match the business, but do have a little fun. “I’m all-in” instead of “buy now”, or “peak behind the curtain” for a plan or pricing list could be just the edge you need to prompt people to click.
Don’t be afraid to make changes and to look at your page with the eyes of a potential customer. Do you have a landing page that makes people want to act? If you want the help of an Atlanta Web Design Firm, contact us and we can help you with ideas on improving your pages.