Don’t Be Ignored: Advice to Prompt Sales From Atlanta Web Design Firm

Avax Administrator — Wed, 09 May 2012 11:15:06 +0000

You see something often enough, it becomes easy to overlook. Think about the many places you routinely pass, or the internet messages you see on every page… eventually you hardly notice them any more. Having your landing page ignored because you don’t ever change, or improve it can be killing your business. Too much distraction could prevent an order. Taking advice from an Atlanta Web Design Firm can mean the difference between blending in with the crowd, or drawing the attention, and conversions you deserve.

Let others do the selling

First, think about what makes people want to act? These days, people rely a lot on opinion. Make positive opinion a noticeable part of your page. Placing reviews and testimonials in plain view can be a big influence. Searchengineland says to make sure to highlight one or two testimonials for specific products or services, and couple that with one that echos your company’s core values propositions.

Remove the clutter

We all like things short and sweet. It can be hard to choose what stays and what goes, but eliminating some clutter from your page can increase the likelihood of conversions. Use a fresh eye to determine what is needed, and what really isn’t. Try writing with bullet points to reduce the number of words on a page. Is there anything that can be saved for showing after they order, or buy? Keep just what is likely to influence a purchase or to provide essential company information.

Be more subtle

Movies and television like to stereotype… one of the more popular is the obnoxious used – car salesman. While things may have toned down a bit in reality, you can count on these folks being portrayed as driving the hard-sell. Buyers sometimes cave, but most are turned off. Everyone knows you are trying to sell something, just don’t be so obvious. Don’t try to get the sale, gather every last bit of information from the customer and then finish them off with nothing more after the sale. Request necessary information on the point of sale page, then try asking for more afterward on a “thank you” page. You can even offer a form for them to fill out later.

Get creative with the basics

“Order Now”… not so original. Make it fun and let your word choices convey a little personality. Keep in mind you want the personality to match the business, but do have a little fun. “I’m all-in” instead of “buy now”, or “peak behind the curtain” for a plan or pricing list could be just the edge you need to prompt people to click.

Don’t be afraid to make changes and to look at your page with the eyes of a potential customer. Do you have a landing page that makes people want to act? If you want the help of an Atlanta Web Design Firm, contact us and we can help you with ideas on improving your pages.

Keep Them Happy: Why Your Online Marketing in Atlanta Needs to Include CRM

Avax Administrator — Wed, 09 May 2012 06:22:41 +0000

The customer is king. This has been the adage for decades when it comes to providing quality customer service. Keeping customers happy has always been important for repeat sales and positive word of mouth. These days, the specter of bad ‘press’ online means it’s vital to practice good customer relationship management (CRM). Your online marketing efforts in Atlanta need to focus on not only providing good service, but also on plans for how to handle things if you don’t.

Fortunately, customer service ratings overall are high. Mediapost.com reports finding from the American Customer Satisfaction Index’s ecommerce report. The result – satisfaction with websites was up 1%. Not only was satisfaction with online experience up, but total ecommerce sales rose 16% last year.

These results are actually quite impressive, considering that customer expectations are also higher. Consumers are more savvy when it comes to ecommerce, and they have less patience for sites that don’t work, and for companies that don’t respond.

Can you do better?

Now is the time to stop and ask yourself if you are providing the best possible online experience for your customers.

Is your website design fresh and easy to navigate?

Do you provide opportunities for feedback from your customers?

Do you respond to that feedback?

Is there a social media plan in place to not only spread the positive word, but also to deal with the negative?

The good

Everyone loves a compliment, but they don’t always know how to accept one. Try telling them something fantastic about the way the look or perform, and often they will demure, deflect, even stumble through a response. If your company receives a positive shout-out, what do you do? Know that it’s okay to make the most of it.

First, respond to the good comment. Thank them for their opinion, and give them a reason to believe you and want to engage again… “We appreciate your great feedback, we hope we can make you happy every time you do business with us.” If they didn’t provide details, try asking them what you did that made them happy.

Take that feedback and make sure you reinforce, or even step up the practice.

Use the comment as a promotional tool. Post the review on your website, or give the person a shout-out in a tweet.

Rewarding people for good behavior works. If someone provides positive feedback and shares that with others on their Facebook or Twitter accounts, think of a way to reward them.

The bad

It happens. There are times when, in spite of your best efforts, someone isn’t happy with your product or service. Social media is a fast, easy way for the disgruntled to vent. So what do you do when this happens? How do you know it is happening? You should already be using Google Alerts to be notified of talk about your company, and sproutsocial to monitor social channels for mentions. You should also be taking the time to monitor your website comments so that you can respond.

Be timely. The longer someone waits for a response to complaints, the less likely they are to be swayed in your favor.

Craft a response that implies your willingness to fix the situation and to make them happy. If the negative feedback goes viral, you’ll need to provide a well- thought -out response suited for the individual, as well as for a wider audience. Content Marketing Institute recommends these details for writing your response:

If you have several points to make, use bullets, not numbers. Numbers can mistakenly imply importance or priority to certain items.
Avoid contractions. It’s easy to misread “don’t” as “do”.
Limit your sentences to 12- 15 words, use subheadings and short paragraphs.
Draw attention with bold type. Underlined portions can wind up looking like a link.
Give a title to your response that includes keywords so it can be found in online searches.
Include your name, title, company name, and Web address.

Don’t respond in haste – reread your reply before doing anything with it. Upload your response to appropriate sites, especially where the negative comments appeared. If your attempts at rectifying the situation are met with ugly response, take the discussion offline.

Things happen fast online. While it’s a great place to market your offerings, it can also be a great place for feedback to spread. Make certain that you provide the positive experience that inspires positive response. If you are met with unflattering comments or reputation damaging complaints, be certain you are prepared to handle it in the arena where it occurs.

Do you have a CRM plan in place? Contact us and we can help you improve your online marketing and social media presence.

Harmony in Online Marketing Services: How Email Campaigns Can Fuel Social Media Efforts

Avax Administrator — Mon, 09 Apr 2012 05:33:16 +0000

The proliferation of online marketing through social channels seems to have eclipsed other methods and some lament that it will bring about the fall of email marketing. However, a recent survey shows that there are many who believe that social campaigns can augment, not hurt your email strategy. The Econsultancy survey reveals that only 1% of companies see a conflict between the two channels.

While the two are quite different in their typical use… one to inform, the other to spark conversation, the two channels can be used together to create a richer experience for customers. Because they are different, they can provide more contact opportunities for marketers without redundancy.

The debate

There seems to be some confusion about whether using email campaigns to push your social media is effective. Just 25% of companies surveyed said they thought email was successfully driving social media activity. However, they went on to say that including social sharing buttons in emails was important, and they were right. Some recent stats back that up – sharing buttons can increase click rates by as much as 115%.

Agencies differed from companies in their responses. They reported the need for engagement opportunities as being a driving factor for social media activity, more than sharing functionality. So who is right? Perhaps everyone. The ability to utilize all of these options allows companies to ‘cover all the bases.’ It is also advisable to include social calls to action in the mix.

Expectations

With the rise in choices, there is also a new set of expectations from customers about receiving relevant messaging. It’s as if they are saying “show us that you understand us, and our habits, and we will show you something in return.” Being relevant and current with the messaging still applies. Success in cross channel marketing also lies in the consistency of messaging.

While email can help generate social activity, the inverse can work as well. Another recent study found that companies responding to customer complaints and compliments on social media, led to customers being more receptive to email campaigns from those companies.

How to achieve success

The first step to cross-channel success lies in creating customer – focused messaging.

Develop a view of your customer across channels.
Determine their typical journey.
Evaluate your tools and assess whether you need integrated data support.
Don’t bite off more than you can chew…when it comes to reaching those customers, add new channels slowly and determine response.

Marketing Land suggests three actions you can take to leverage your customer-focused messaging for improved multichannel experience.

Subject lines: Take your email subject line and tweak it for use as a tweet or Facebook post.
Click Patterns: Look at which pieces of content are getting response. Determine which landing pages get the most activity. Use this data to craft future messaging to keep it relevant.
Keywords: Use them in your email messaging and social media to drive visitors to your website.

Using one form of online marketing to increase the effectiveness of another is a key to cross channel marketing. Make certain you plan before executing, evaluate while in the process, and respond accordingly.

Do you use email marketing to improve social media marketing? How could you integrate the two effectively?

For more on cross channel online marketing services in Atlanta, contact us today.

The Magic Formula to Social Media Marketing and SEO?

Avax Administrator — Tue, 20 Mar 2012 07:37:29 +0000

As you may have already discovered, there is no magic formula, and there isn’t only one way of doing things when it comes to successful social media marketing. However, staying up on trends, and being prepared to shift your strategy is one way to keep on top of the game. Being able to go with the flow, and to put in continual effort, you will see good things happen. Cross-channel marketing is fast becoming a vital component.

By now most businesses have heard the call for creating content. But having static content on your site and hoping it will be found is not going to cut it in the current online marketing world. As search algorithms change, fresh, new content is needed, and that content needs to be shared socially.

Planning a social media marketing strategy that enhances SEO goes beyond what your doing socially to brand yourself and to improve customer relations.

Posting links to your site on Facebook and Twitter is standard practice for many successful online campaigns. Think further though, would posting an image on Pinterest that links back to your site work for you? Is Google+ the place you need to be now as it grows in popularity? The more sites you utilize that align with your offerings and messaging, the faster your content will spread. It’s those shares, reTweets, re-Pins, and links that alert search engine crawlers.

Look at these numbers from Entrepenuer for 3 sites rapidly gaining in popularity. Sometimes it’s good to follow the crowd. Go where the users are, and if they’re a match for connecting you and your targets, then get on board.

Google+ This site grew to 25 million global users in less than a month, and now claims more than 70 million registered users. It took Facebook 3 years to hit that number, and it took Twitter 33 months to reach 25 million users.
Pinterest The online pinboard saw an increase in time spent on the site by 512% to 72 minutes on average.
Tumblr The “easy blogging” ?site reports users spending 42 % more time there than in the previous year.

Giving your content room to spread by utilizing social media is a key strategy, but it won’t work well if you simply push content out on every site you can think of with any message. You’re not likely to get your links shared if the channel you’re on isn’t being used by your target audience. It certainly won’t get shared if your message is inappropriately crafted for the site.

If you have any doubt about the need for utilizing inbound channels for marketing, then consider a recent Hubspot report. Marketers were asked which sources of leads had become more important to them in the last 6 months. The response showed social media and organic SEO at the top of the list with a 62, and a 52 % rating. After all, while creating good customer relations is a good thing, it’s the leads you need to focus on to make sales.

Be smart about your messaging and where you place it, and you can inspire sharing that will drive traffic to your site, foster relationships, and make the conversions you want.

Here’s a video reminder of some do’s and don’ts for social media from Entrepeneur.

How many social sites is your company utilizing, and are you developing targeted messages for each one? For more on using social media to improve your SEO, contact us today.

Web Hosting For New Businesses ? Relax in the Cloud

Avax Administrator — Mon, 05 Mar 2012 09:05:43 +0000

You’re starting a business and your area of expertise isn’t in web hosting. You’re also busy and you want IT solutions that don’t bog you down. Web hosting, when handled by an expert can be the solution you’re looking for, especially if it’s cloud computing. The concepts behind cloud computing have been around for years, but it could certainly provide a silver lining to your IT challenges.

Cloud computing is essentially a way to liquidate virtually all of your current IT assets and utilize the services available from a cloud hosting service provider. Often times sold ‘on demand’, for example by the minute or by the hour, a customer uses as much or as little of these services as needed. Generally, all the customer needs is a personal computer and internet access; the rest is handled by the cloud service provider.

The varying levels of cloud computing fall into three categories:

Infrastructure as a Service (IaaS) offers storage and resources to deliver business solutions. This is essentially the most basic form of service provided.
Platform as a Service (PaaS) is where developers can build applications on top of the provided infrastructure. The provider may also include developer tools offered to build services, or data access, and data base services, or billing services.
With Software as a Service (SaaS) providers, virtually the entire IT value chain is taken care of… your users are accessing the business and other applications to do their job. This service is ideal for those who want very little to do with their hosting and development.

What it can do for you

Those who would most benefit from cloud computing are organizations who don’t need or want to have knowledge of, expertise in, or control of the technology infrastructure that supports them. However, there are five ways cloud computing can help any business.

Lower cost: Cloud computing services follow a pay-as-you-go model. Payment is incremental based on usage. Taking a commodity application from on-premise servers and put it in the cloud and you’ll save. Typically very few applications are full 24/7, so only having to pay for what you use is a benefit.

Flexibility: Cloud computing offers the ability to add people to use applications as needed, and to alter your level of service as your business requires. The cloud also allows for developing and releasing new applications. Large analytic applications that need lots of hardware, but are rarely run become more feasible with the cloud.

Increased Storage: More data can be stored via cloud computing than on private computer systems.

Mobility: Employees can access information wherever they are and don’t need to be tied to their desktops.

Automation: IT personnel don’t have to be concerned with updating software, and they no longer have to worry about server updates or other computing issues.

Essentially, cloud computing can eliminate space, time, power, and cost issues surrounding infrastructure and software needs.

Safety

When it comes to security in web hosting, it’s your responsibility to make certain you’ve done what’s needed to understand the cloud environment, and to secure your data. A recent government report highlights these simple steps to keep in mind when signing up for web hosting:

Plan the security and privacy aspects of cloud computing before implementation.
Understand the public cloud environment offered by the provider.
Make certain that a cloud computing solution ? both resources and applications ? satisfy organizational security and privacy requirements.
Maintain accountability over properties implemented and deployed in public cloud environments.

Thinking ahead

For more established businesses, there’s more to cloud computing than simply cost-cutting. Econsultancy outlines a shift towards more companies viewing the cloud as an enhancement to the product development life cycle. The flexibility in the cloud allows companies to move ideas through development stages more easily, as the availability required from pre-product, to competitive product, to commodity product changes.

For more information about web hosting, contact us now.

Open Me. Enticing Email Marketing and How to Get It

Avax Administrator — Fri, 24 Feb 2012 08:33:33 +0000

Think of it as an invitation. Numbers form Jupiter Research shows that effective email marketing campaigns can produce 9 times the revenues of broadcast mailings. And with nearly 80% open rates on permission-based emails, why wouldn’t you try crafting an email marketing campaign?

Yes, people’s in-boxes are flooded, so getting your message noticed takes strategy. And it’s not about sheer volume, it’s about targeting, personalizing, timing, and messaging.

First things first

Before you can wage a campaign, you must have an accurate, deliverable list.

Check your addresses for accuracy, know your bounce rate, particularly the hard bounces for incorrect emails. Otherwise you could be hurting your campaign. Have subscribers enter their address twice to confirm.
Remove or re-activate inactive subscribers. Only 38% of businesses remove inactive subscribers, and even fewer try to re-engage them.

List building:

Nearly 80% use sign-up forms, according to last month’s Get Response study, and more than 70% send confirmation emails to new subscribers. That’s good, are you one of them?

For some reason, though, only 41%, are using social media to recruit ‘would – be subscribers’. Don’t miss the opportunity here.

Crafting the message

Most people look at the “from” address, then they scan the subject line…. grab them with something that speaks to their motivation to open. Try using words like ‘sale’, ‘offer’, attention’, ‘invitation’, ‘breakthrough’, ‘personalized’. While all of these words may not apply, find one that does, or use a related term that accurately describes what’s being offered. You’ll need to play around a bit and see what works.

If it’s not a sales related email… make sure the subject line is compelling, or time sensitive – ‘Newsletter Feb 2012′, or ‘important info.’

Do…

Experiment with these components to reach your audience.

Try differing the length of subject lines, their tone, their content.
Play around with copy size, images, video.
Send messages out at different times of day

Don’t…

…go on and on about your business, people are busy and look for the quick take. Simply state what you’re offering at the beginning of the message.

…promise something just to hook your customers in, then provide them with less. If you’re offering free shipping, don’t have numerous exceptions or people will feel duped. Don’t claim your product or service can do something that it can’t.

…overload. Too many graphics and hyperlinks can get in the way of a good message. They may also display incorrectly.

…fumble the connection. If you include a link, be certain it works by testing it out on different operating systems so customers will be

directed where you want them.

The key here is to try, and try again and be willing to adjust and make changes.

Gather information

All of this experimenting does no good if you don’t evaluate the results. Using data collected on your target audience is crucial to crafting your next message. Make sure you can use real-time tracking to see the moment when an email is opened. Analyze where your responses come from, and to what messaging. Go deeper with information… not just how many emails were opened, but by whom, and when.

According to WebTrends research, only 5% of marketers are confident in measuring their online efforts, and 26% are flying blind. It’s easy to spam people, or keep pushing out the same old messages. Don’t be afraid to put in the work to gather a receptive list, or to craft a relevant, well-timed, and targeted message. And don’t shy away from testing, and shifting your strategy.

Would you like more information on effective email marketing? Contact us now.

Social Media Marketing Cycle ? Get People Talking

Avax Administrator — Wed, 08 Feb 2012 06:50:58 +0000

There’s little doubt that online marketing is a success. While it’s changed the way many companies set their strategies, it still owes a lot to traditional marketing principals. Businesses that build on those principals, with new emphasis on the social aspects, create the buying cycle that works today. Social media marketing, if done well, takes what was once seen as a linear, 4-step process as in the AIDA model, and has turned it to a cyclical model that feeds off of opinion and conversation.

Get the cycle going

Businesses are flocking to social sites, like Facebook and Twitter in hopes of creating brand awareness and interest. Taking consumers through a cycle with the goal being not only purchase, but talk, is what drives the social media marketing principle. According to cmswire.com, the desired cycle includes 7 processes consumers go through to purchase, to take it into the realm of conversation, and then convert others. Below are the elements that each need to be considered when crafting any social media marketing plan.

Attention – Make your presence known.
Interest – Create stimulating messages.
Desire – Offer the right product at the right price.
Action – Your message and your offering and any reviews should prompt engagement.
Use – The customer will use your product or service.
Opinion – An opinion will then be formed, so make certain your messaging is accurate, and that no false expectations are set.
Talk – Encourage customers to talk about you and your product. This could be as simple as a “like” button or star rating, or a request for leaving a comment on your product or service page. Go deeper with a feedback form and request for sharing reviews via social media.

While most companies believe the action stage of this process is the ultimate goal… statistics show that going beyond the purchase is essential to compete in the online, social media- driven consumer society we have today.

Get the conversation going

Increasingly there is a need to follow any social media presence very closely. Simply putting out the message about your offerings, with an occasional offer isn’t enough. You need to know how to encourage conversation, and when, and how to respond to customer comments. You also need to know how to evaluate what’s happening on social sites to help determine ROI and to craft new messages.

The socialmediaexplorer shared and interesting uberVU graphic showing statistics on social media lifecycle. They highlight just how much social talk guides online, and offline behavior, and influences people’s decisions. It’s this talk that allows you to see trends and gain insight.

42% of social media users had conversation with a brand via social media.
36% of social media users post brand related information on social media.
2 in 3 social media users say Twitter influences their purchases.
50% of people follow brands on social media
75% of companies now use Twitter as a marketing channel.

All that talk is a useful tool. Use it as insight into success by evaluating traffic volume, repeat visits, and the number of followers. Also, look at web mentions, sales levels, and brand sentiments to determine ROI, and to determine your next online marketing step.

Know what relevant conversations are around your brand and you’ll be better able to connect with current users and customers, and to pull new prospects into the cycle.

Have you ever given a product review on social media, or made a decision based on one?

For more information on developing a social media marketing plan, contact us now.

What Experience are You Providing? What Your Website Design Needs

Avax Administrator — Tue, 31 Jan 2012 11:17:52 +0000

Almost everyone, it seems is doing it. If you are smart, you have been engaging in a search engine optimization program to get your website found. But what happenns when you succeed with that? What sort of experience are visitors likely to find once they land on your site? Is your website design what it needs to be?

What you may be forgetting

Oddly enough, what marketers know to be true, and what they actually are doing don’t always match up. Survey data from a Demand Base and Focus.com National Website Demand Generation Study shows the top source for leads are websites, but 80% of marketers believe they aren’t maximizing their efforts there. It seems there is a disconnect between what’s being generated and what consumers are looking for. So let’s look at what viewers expect. Aside from an eye catching, but easy to navigate page, they are looking for:

Speed. Visitors expect your site to load in 2-3 seconds. After that, some 40% of them abandon the page.

Error free. cmswire.com says A Stanford University “Web Credibility Study” from a few years ago found that “typographical errors have roughly the same negative impact on a website’s credibility as a company’s legal or financial trouble.”

Simple registration or contact fields. Registration form length that’s far too long – as many as 8 or more fields discourages readers, as does a contact form that requires too much personal information.

Keep in mind

Quality over quantity. While there is a point to generating new content on a regular basis, remember what you put out is going to be as important, or more so, than how much, and the level of professionalism factors in greatly. The quality of posting can also impact your SEO. It also matters when it comes to the impression you’re making on visitors.

Being in tune. You need to poll visitors – assess their behaviors and what leads to gaining attention, and to getting conversion.

A website is not a stand alone tool. Nielsen Wire says there are 113 million mobile web users, Having a mobile friendly web design will mean that the growing numbers of consumers on those devices will have something they can sink their teeth into as well.

Put yourself in their shoes. Build a site that offers consumers what they want, not what executives in your company want. Get to know your prospects and customers and determine their preferences and what motivates them.

Having a solid website design will make all of your other online marketing efforts worthwhile. Think about it, a prospect reads something on a social site about you, then visits your website. You have only a moment convince them that their journey there will yield something of value to them. Don’t waste their time, or your efforts, with a sloppy, outdated, or difficult to navigate site.

For more on developing an effective website, contact us today.

3 Keys for Putting Mobile Marketing to Work For You in 2012

Avax Administrator — Mon, 16 Jan 2012 05:57:06 +0000

You need it all. Employing only a few marketing elements is a start, but engaging in a multichannel digital marketing plan is going to yield better results. Why? With so many options, consumers are gobbling up information, and making decisions and purchases across numerous devices and along various avenues. Mobile marketing is perhaps one of the fastest-growing strategies to attract those consumers.

According to the research firm Berg Insight, mobile marketing and advertising is expected to grow 37% by 2016. It may be easy to think of a fast growing element as just a trend for a few, but make no mistake about it, mobile is not a fad. In fact, an eMarketer survey found that 80% of CMO’s are prioritizing digital marketing, especially mobile, as areas of focus.

It’s not a one-step engagement process, though. Developing an effective mobile campaign requires 3 basic areas of focus.

Targeting: Align your products or services to a specific audience. Creating and sending messages to a generic audience may yield a few ‘takers’. But carefully and methodically discerning your target customers, and to which sort of messages they respond, is going to generate the leads and behaviors you’re looking for.

Be aware that segmenting and targeting your prospects may be a challenge, as most mobile sites and apps deal with anonymous behavior. Take current data on past behaviors, and create a profile of your core customer, then develop laser-focused messaging to those people.

Optimization: Optimize your efforts by making your messages, and your online presence mobile friendly. Digital marketing experts know that a mobile device needs to be treated differently than a desktop device. Craft your website and your messaging to be mobile friendly. A smaller screen, and less patience for long downloads and messages set mobile users apart.

It’s not simply a matter of thinking small. Simple, uncluttered visuals and brief and to- the- point messages are key.

Measurement: Frequent evaluation of your efforts is required. Knowing which information being pushed is also being acted upon is vital to your campaign. Don’t waste time on consumers, or messages that aren’t yielding results.

Establishing measurable goals before you begin is necessary for tracking success. Know what sort of behaviors you’re encouraging, quantify an acceptable level of results, and be prepared to make changes to your messaging along the way if your current strategy isn’t producing.

Finally, tie an effective mobile marketing campaign to the rest of your on-line presence, including your web design and your social media marketing plans. One-third of Facebook site traffic comes from mobile devices, and your website will ultimately be the place all engaged customers will access.

For more on mobile marketing plans, contact us today.

The Game is On: SEO Consultants Rule the Field

Avax Administrator — Tue, 27 Dec 2011 07:41:27 +0000

Think of it as your star quarterback and you’re in the Super Bowl. Lead generation through effective SEO consultants can be driven toward the goal line. Many businesses have not only seen results, but they tout those efforts as one of the more important factors in their marketing plan.

It’s reported that 57% of B2B marketing professionals surveyed, said that SEO makes the biggest impact on their lead generation goals. And, like football… it continues to be a game of statistics.

Get in the Game

Search has long been established as a key player… just look at the numbers from this seomoz.com report: and when you consider that as many as 15.5 billion searches can take place in just one month, the possibilities seem endless.

Webvisible and Nielsen gathered the following – 74% of respondents have been using search engines to find local business information… more than the number turning to traditional methods. And the report gets even more encouraging when it comes to conversion, with 80% who said they researched a product or service on-line, made their purchase offline from a local business.

Positioning is everything

Most teams find it hard to score from deep in their opponents territory – good field position increases the odds for putting points on the board. Search engine consultants will tell you the same thing. The first ranking position in search results receive just over 42% of all click through traffic, with the first ten search results garnering nearly 90% of all click-through traffic. So… you have to get there.

Starting out requires evaluation and some background work. Then take that information and use it to market your site, getting it high in search results and in front of a large audience.

First start with a keyword analysis… a good SEO consultant can do this for you.
Determine which content works to convert the best, and which landing page content works to do the same.
Promote your website via numerous online channels using articles, blogs, and press releases.
Tie your website to social media, and watch your information spread on sites like Facebook and Twitter. The more people who see your content, the more likely you’ll get someone to engage.

Update your playbook

Continue testing and evaluate whether your strategy is meeting your goals. Be prepared to make changes. Don’t be afraid to try new things, and consider getting help from an SEO consultant!