Social Media Optimization and Social Media Marketing Atlanta
Social Media Optimization is an essential part of any online company’s digital marketing strategy. Not only do you need a presence across various social media platforms, you need a well-executed plan to optimize your pages and promote customer engagement. A well-planned SMO strategy will not only increase your company’s exposure and enhance brand awareness, but will also provide SEO benefits and conversions.
Facebook hit 1 billion users in September of 2012. If you want to increase brand awareness, Facebook is the place to be. We can establish, optimize and maintain a Facebook page for you to maximize your exposure and increase conversions.
Maintaining a Facebook page may seem easy, but a properly optimized strategy can be time consuming. Regular posts containing keywords and links to your content will increase SEO and conversions. We can engage customers and increase exposure with exclusive offers and incentives for Facebook fans. Contests and giveaways are proven Facebook strategies that not only increase exposure, likes and shares, but also providevaluable inbound links.
Finally, Facebook can establish a level of trust for your customers as you create an open line of communication with them. Asking and answering questions, launching new products and requesting feedback are great ways to engage your customers on Facebook.
Every local business needs a well-optimized local Google+ page. While Google+ may not be the most heavily trafficked platform (Google claims to have 400 million users) the benefits are clear:
- Local Google+ pages are indexed by Google to enhance SEO
- Local businesses with Google+ pages will be displayed on local search maps, allowing mobile users instant access to your business
- Businesses with 10 or more reviews will be added to Google’s Zagat rating system, which again provides SEO benefits
After Google verifies your page, your local Google+ page needs to be optimized with content such as photos and videos. Individually, these are labeled with your keywords to increase SEO. Establishing authorship on Google+ is another great SEO tool and can draw links back to your site via your blog.
Twitter posts should be optimized with keywords as well, in 140 characters or less. Providing links to your blogs and content on twitter helps draw traffic to your site and effective use of hashtags will help users find your content.Promote re-tweets and become the next thing trending by offering contests and promoting events with a unique hashtag.
LinkedIn profiles should also be optimized with keywords, anchor text and links. LinkedIn provides an added SEO boost by allowing you to link up to 3 sites to your profile. LinkedIn is especially important if you are a B2B, as LinkedIn caters to the business professional and promoting your expertise to this concentrated group can prove invaluable.
Contact Us for help implementing an effective SMO strategy to target these popular platforms and others. We have proven strategies for SMO that will increase brand awareness, promote conversions and help raise your rankings on the search results pages, all leading to measurable ROI.