Total Web Solutions – Websites that work

Does your website enhance your brand, build consumer confidence and increase their willingness to buy?

Before investing thousands in a web design, think about the following . . .

• What are your objectives?

• What results do you expect to get – increased sales, more leads, brand awareness, etc.?

• Who do you want to find your business online?

• How will people find your web site?

• What action(s) do you want people to take when they visit your website?

• How important is ongoing support to you?

Our entire team is focussed on delivering Internet Marketing Solutions which help you answer these questions.

How important is design?

A good web design is an important part of an effective website solution.  It should tick the following boxes:

• Your distinct design should tell the story of your business and what sets it apart from your competition.

• Remember that you are not trying to win a web design competition (some of our competitors think they are!), but rather convey your marketing message in a clear succinct way. 

• The design elements should support the message rather than overpower it.

• The website design should feature a clean, uncluttered design and smooth, easy-to-use navigation

• Speaking about customers, the website should be designed with a calculated marketing strategy that is focused on your customers and their buying process.

• Above all,  the design needs to have a solid conversion architecture™ that attracts existing and potential customers, delivers your key messages and guides them to a desired action.

What is an effective Internet Marketing Solution?

At a  minimum an effective Internet Marketing Solution should include the following components:

• Research to determine your potential online market including an analysis of your competitors

• Agree and establish  with you the client what expected results are to be delivered by your web solution.

• Business analysis to determine approriate web site functionality (e.g. Forms, ecommerce, blog, social networks etc).

• Unique web design with a content management system that allows for easy maintenance.

• Digital Marketing strategy that may include, eMail Marketing, Pay Per-Click campaigns, Mobile Marketing, Search Engine Optimization, Social Media Optimization and Web Development.

• Web Analytics – regular website traffic analysis to determine where you’re at and what can be improved. You can’t improve what you can’t measure.

• REAL LOCAL SUPPORT – If you have issues or just a question, you can always speak with one of our local staff and expect a quick response.