Think of it as your star quarterback and you’re in the Super Bowl. Lead generation through effective SEO consultants can be driven toward the goal line. Many businesses have not only seen results, but they tout those efforts as one of the more important factors in their marketing plan.
It’s reported that 57% of B2B marketing professionals surveyed, said that SEO makes the biggest impact on their lead generation goals. And, like football… it continues to be a game of statistics.
Get in the Game
Search has long been established as a key player… just look at the numbers from this seomoz.com report: and when you consider that as many as 15.5 billion searches can take place in just one month, the possibilities seem endless.
Webvisible and Nielsen gathered the following – 74% of respondents have been using search engines to find local business information… more than the number turning to traditional methods. And the report gets even more encouraging when it comes to conversion, with 80% who said they researched a product or service on-line, made their purchase offline from a local business.
Positioning is everything
Most teams find it hard to score from deep in their opponents territory – good field position increases the odds for putting points on the board. Search engine consultants will tell you the same thing. The first ranking position in search results receive just over 42% of all click through traffic, with the first ten search results garnering nearly 90% of all click-through traffic. So… you have to get there.
Starting out requires evaluation and some background work. Then take that information and use it to market your site, getting it high in search results and in front of a large audience.
- First start with a keyword analysis… a good SEO consultant can do this for you.
- Determine which content works to convert the best, and which landing page content works to do the same.
- Promote your website via numerous online channels using articles, blogs, and press releases.
- Tie your website to social media, and watch your information spread on sites like Facebook and Twitter. The more people who see your content, the more likely you’ll get someone to engage.
Update your playbook
Continue testing and evaluate whether your strategy is meeting your goals. Be prepared to make changes. Don’t be afraid to try new things, and consider getting help from an SEO consultant!
