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    Pinterest claims over 48 million users, according to Pinterest stats but some business owners are continuing to ignore Pinterest as a legitimate platform for their social media marketing.  Pinterest is gaining popularity with big and small brands alike, and for good reason.  Here is an introduction to Pinterest and some benefits of this popular new social media platform.

    What is Pinterest?



    According to Wikipedia.com, “Pinterest is a pinboard-style photo-sharing website that allows users to create and manage theme-based image collections such as events, interests and hobbies.  Users can browse other pinboards for images, ‘re-pin’ images to their own pinboards, or ‘like’ photos.”

    How ‘Pinteresting’



    According to research recently released by Simply Measured, an analytics and reporting firm, adoption of Pinterest by Interbrand’s Top 100 Brands has grown to 69%, up 10% since November 1, 2012. (Simply Measured)



    Clearly, brands are recognizing the reach of this social powerhouse and taking action.  Businesses of all sizes should add Pinterest to their social media marketing strategy.  Here are some compelling stats from Digiday.



    • 81% of U.S. online consumers trust information and advice from Pinterest.

    • Pinterest accounts for 25% of retail referral traffic.

    • Pinterest shoppers spend more, with an average checkout of $140-$180 per order compared to $80 for Facebook orders and $60 for Twitter orders.

    ‘Pin-efects’

    There are great new benefits of getting a business account on Pinterest.  Pinterest has launched a new business center called Pinterest for business and has announced new tools for businesses including analytics, widgets and other benefits for business accounts.  Creating a Pinterest business account is easy and provides the following benefits:



    • Pin It button –Add the Pin It button to any web content you want to share.  Adding the Pin It button to a website can dramatically increase referral traffic, with some businesses seeing 50,000 pins from adding the Pin It button.

    • Rich Pins – There are 3 types of rich pins currently, including product pins that include purchasing information such as price, where to buy and availability, making it easier for consumers to buy your products.

    • Analytics – Pinterest recently added analytics so businesses can track how many customers see their pins, click on content and pin from their website.  This helps businesses realize which images resonate best with consumers.

    Success on Pinterest



    According to Pinterest for business, Petplan, a pet insurance company, has added Pinterest Pins to promote brand awareness and visually showcase their expertise.  The results for the brand:



    • 87% increase in new site traffic

    • 35% increase in page views

    • 12.5% increase in insurance quote requests



    It’s easy to see why Pinterest could give a big boost to your social media marketing this summer.  Businesses seeking expert advice on social media marketing in Atlanta should Contact Us.


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